How to Choose Between Taza's Dark Chocolate Percentages

Taza Chocolate’s stone-ground bars come in a range of cacao percentages, from the approachable 70% to the intense 95%. But what does that number actually mean, and how do you pick the right one for your taste?

This guide breaks down the flavor, sweetness, and best uses for each percentage, so you can choose confidently—whether you’re a dark chocolate newbie or a seasoned connoisseur.

Understanding Cacao Percentages

The percentage on a chocolate bar tells you how much of it is made from cacao beans (including cocoa butter) versus other ingredients like sugar and vanilla. A higher percentage means more cacao and less sugar, which generally results in a more intense, less sweet flavor.

Taza’s stone-ground process gives their chocolate a distinctive gritty texture that highlights the cacao’s natural character. This means the percentage difference is even more noticeable—each level offers a unique tasting experience.

• 70% is a great starting point for those new to dark chocolate.
• 85% strikes a balance between sweetness and intensity.
• 95% is for those who crave pure, unadulterated cacao.

70%: The Sweet Spot for Beginners

If you’re new to dark chocolate or prefer a milder bite, the 70% Deliciously Dark Chocolate Chunks are an excellent choice. With a smooth balance of sweetness and cacao depth, they’re perfect for snacking, baking, or melting into sauces.

This percentage is also versatile in the kitchen—use it in recipes that call for dark chocolate without overwhelming other flavors. It’s a safe bet for a crowd, as most palates will enjoy it.

• Great for snacking and baking.
• Mild enough for kids and those new to dark chocolate.

85%: A Bold Middle Ground

For chocolate lovers who want more intensity without going extreme, 85% is a fantastic middle ground. It offers a deeper, more complex flavor with less sugar, allowing the cacao’s fruity and earthy notes to shine.

Taza’s 85% bars, like the Sea Salt or Vanilla varieties, pair beautifully with coffee or red wine. They’re also excellent for baking when you want a rich, less sweet result—try them in brownies or ganache.

• Ideal for those who enjoy dark chocolate regularly.
• Pairs well with bold beverages and desserts.

95%: For the Adventurous Palate

At 95%, you’re in serious dark chocolate territory. The 95% Wicked Dark with Almonds offers an intense, almost bitter cacao experience with a satisfying crunch. This is not for the faint of heart—it’s for those who truly love the pure taste of cacao.

Because of its low sugar content, 95% chocolate is often used in cooking or paired with sweet accompaniments like dried fruit or honey. If you’re curious, try a small piece first and let it melt slowly to appreciate its complexity.

• Best for seasoned dark chocolate fans.
• Use sparingly in recipes or pair with sweet flavors.

How to Choose: A Quick Guide

Start by considering your current preference for sweetness. If you usually enjoy milk chocolate, begin with 70%. If you already like dark chocolate, try 85% to see if you want more intensity. Only go to 95% if you’re genuinely curious about the purest cacao flavor.

Also think about how you’ll use the chocolate. For baking, 70% or 85% work well in most recipes. For snacking, 85% is a satisfying daily choice, while 95% is a special treat. Taza’s Oaxacan Sampler is a great way to taste multiple percentages side by side.

• If you’re unsure, buy a sampler to compare.
• Match the percentage to your intended use—snacking vs. baking.

Choosing the right dark chocolate percentage is about balancing sweetness and intensity to match your taste. Whether you start with 70% or dive straight into 95%, Taza’s stone-ground bars offer a unique, flavorful experience at every level. Explore, taste, and enjoy the journey.